Communication Design

Sascha Aiello

Bachelor of Communication Design Ultimo

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BOLD, BRIGHT, BRAVE and BUBBLY I merge a mix of boundless ideas through problem-solving and a solid design skill set, specialising in print design, packaging and brand development. Seamlessly integrating creativity and strategy, with the ability to turn a boring brief into a visual fiesta.


Mangia! is a branding concept for an Italian restaurant, designed to have a contemporary twist with illustrative elements. Pronounced man-juh the Italian word is a term of endearment meaning 'eat!' or 'eat up!'– Yes with the exclamation included, as well as lots of hand gestures.


This booklet is a visualisation that encompasses a range of phobias spanning from A to Z. Each letter provides a unique demonstration of these fears with imagery, symbols, and typography. It involves the transformation of emotions into typographic illustrations, employing tools such as Photoshop, Illustrator, Blender, and Procreate to craft these unique and engaging designs.