I'm Holly, a Sydney-based graphic designer working at Distil Agency in Sydney. I have a passion for creating meaningful design, with authentic human-centred solutions. Throughout my studies I've developed a love for brand identities, UI/UX and print publication design. I am optimistic, driven and detailed by nature, and thrive in a fast-paced, collaborative environment. Captivated by thoughtful concepts and experimental visual language, I am keen to continue refining my skills in the digital UI/UX space and motion design.
A premium hole-in-the-wall deli wine bar inspired by the Spanish coastal town, Sitges. Serving up rich coffee roasts and authentic Spanish small plates of locally-sourced, fresh produce, paired with an exclusive wine selection from the region.
Brief:
Develop a branding suite for a small, high-end Deli and Tapas Restaurant influenced by Spain.
Creative Solution:
I aimed to cultivate a lively, refined brand oozing taste, intimacy and opulence. Slinging sangria from dawn ‘til dusk, this hidden gem is the go-to neighbourhood bar where locals are treated like family.
Influenced by the vibrant Spanish coastal town, Sitges, the identity captures authentic ornamental architecture and secret cobblestone laneways. Illustrations inspired by organic simplicity of the siesta sun casting moody shadows across the back bar.
Bar Soluna is playful yet refined, thoughtful yet natural and at ease. Celebrating cultural difference by exploring the unique, expansive offerings of the Spanish region.
The hottest underground electronic music festival to hit Australian warehouses this summer. Boasting a packed 3 days of premier artistry and hypnotic craftsmanship from a sweltering lineup of global talents, the elektrik experience is not to be missed.
Brief:
Design and build a functional, responsive website using HTML, CSS and Javscript/Jquery; supported by a cohesive brand identity for electronic music festival - Elektrik Eel.
*View live Website here: https://hollytheissen.github.io/assessment03/index.html
Creative Solution:
Welcoming fresh festival youth to nostalgic rave-veterans, Elektrik Eel is designed to captivate and excite. Born in the synthwave-acid house era, the vibrant 90’s neon approaches a sleek Y2K iconography style. The brand honours a love for quintessential underground clubbing and tech- talent, appreciated by music-lovers between 18 to 35 years old.
Driven by user-experience and immediate engagement, the website evokes a sense of curiosity and familiarity. With functionality at the fore-front, the landing page fulfills all immediate user-needs from ticket sales, set times, line-ups to essential event info and maps. For an elevated brand experience and to generate a sense of FOMO, I embedded additional components into the site including categorized Spotify playlists, hype reels, partner brands and event galleries. Use of subtle but responsive animation and micro-interactions compliment the interface creating an overall attractive, easy digital experience.
