My name is Hillevi and I am a Graphic Designer from Sweden. I am brilliant at building relationships and seeing potential in others. People open up like clams in a hot pot to me. I am a great storyteller with a tonne of ideas and the creative process for me is transforming something strong into something superb. One of my talents is presenting, both a concept and myself. Tied together with my own stories, mistakes and successes, expect me to produce cheeky, relatable, fun concepts that punch people in the face.
The bag, the conversation starter. This project is to raise awareness around how much plastic we use, where it ends up and how long it stays there for. The goal is to make people talk about it and to change their habits by doing the right thing every day. On the plus side, you will look super fashionable while doing it with this awesome bag.
The Cat's Meow
The Cat's Meow typeface is inspired by the elegance of the 1920s, calligraphy and pixels. It is a perfect mix of old and new, analogue meets digital.
The Cat's Meow is then used to give personality to a small café in Melbourne’s CBD. A display typeface like this is great for both print and digital because of its contrast and legibility.