My professional and personal philosophy fosters creative thought and action, transforming brands through connection and curiosity.
Approaching my work through a variety of mediums, conceptually and holistically. Embracing conceptual design thinking and an unconventional approach to my work.
Advocating compassion and immersion in cultural discussion throughout my projects.
Rumi’s shared advocacy agenda is developing independent cultural and creative female practitioners within the MENA region, with a particular concentration on the displaced and widowed. A social enterprise initiative connecting consumers to original, sustainable and fair-trade goods from independent creators.
Inspired by the traditional bazaars, souks and the infamous ancient silk road trade routes — connecting the East and West.
A visual identity inspired by the Islamic theologian, scholar and mystic poet. Whose work focused on the opportunity for a meaningful and elevated life through personal knowledge and love. Transcending national, religious and cultural boundaries.
The tagline Art for Advocacy is a simplistic statement summarising our core ethos, empowerment of women through artistic practices.
We are advocating creativity, prosperity and transparency in pursuit of supporting grassroots makers.
Our philosophy fosters creative thought and action, transforming brands through connection and curiosity.
The Art Dept was founded as a place to foster creativity to inspire change, harnessing the power of collaboration. Advocating curiosity, creativity, compassion and connection. We are constantly aspiring to develop brands that transcend and translate across cultures.
CURIOSITY IS AT THE CORE OF EVERYTHING.